Splitsider's Guide to Chicago's Comedy Scene »
I co-wrote a guide to the vibrant comedy scene in Chicago.
Dearborn National Voluntary Eblast
Creative brief:
Show insurance brokers that Dearborn National’s voluntary insurance product line is a strong choice in an era of uncertain insurance sales.
Solution:
An eblast that lead with a clever headline to draw brokers in.
DimeSpring 30 »
I blog for DimeSpring, an interactive community dedicated to providing actionable personal finance advice.
As part of the DimeSpring 30, I write about my everyday financial life.
vAuto
Creative brief:
Show that Provision used auto sourcing software saves more money even when the market is good.
Solution:
Business reply letter that addressed the growing concern of a “good market.”
Numismatic Guaranty Corporation
Creative brief:
Showcase the high prices that NGC-certified coins realized at the Hong Kong auction.
Solution:
Full page ad that show cased the five top-selling coins. A small paragraph described the most exciting coin at the show.
Dyson
Creative brief:
Sell the Dyson Airblade hand dryer as an effective alternative to paper towels.
Solution:
Dimensional mailer signaling the end on the paper towel with a personalized letter and supplemental collateral.
MarketSense
Creative brief:
Effectively show the breadth of work of which MarketSense is capable.
Solution:
Quick descriptions of the most notable, successful and recent MarketSense projects.
Numismatic Guaranty Corporation
Creative brief:
Launch the new membership tier that includes a controversial service.
Solution:
Email explaining the benefits of coin conservation that avoids any language alluding to coin altering.
JMC Steel
Creative brief:
Rewrite the JMC Steel catalogs under the new brand guidelines.
Soultion:
Six new catalogs that effectively convey the new brand look and style that provided updated information.
20’ Conduit
Rigid Aluminum Conduit
FasTrak Electrical Metallic Tubing
Elbows, Couplings and Nipples
Steel Intermediate Conduit
Rigid Metal Conduit
